Viva!
USA
PO Box
49023
Atlanta
GA30359
Tel: 404 315
8881
Fax: 404 315
8685
email:
info@vivausa.org
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May 1, 2001
One Million British Homes to get ‘Go Veggie’
Message
Mountainous funeral pyres of dead farmed animals and scenes
of slaughter have shocked Britain. One outcome has been an
upsurge in the number of people considering going
vegetarian. To speed the change, the international animal
and vegetarian charity Viva! is to launch a UK campaign
encouraging people to give up eating meat. It will involve
roadside bill boards, door-drops to one million homes,
selective advertising and events in every part of the
country. There will also be a demonstration outside the
Ministry of Agriculture headquarters in London, followed by
regional events throughout May nationwide.
The message of the leaflet being delivered to British homes
is simple - ‘It’s time to go veggie’. The words are carried
over a picture of burning cattle. The reverse side of the
leaflet encourages prospective vegetarians with hard,
scientific information. It tells them they will be less at
risk of food poisoning, heart disease, strokes and cancer;
that they are likely to live longer, reduce their impact on
the environment and will help to end the suffering of
animals.
“If the killing upsets people, they really should ask
themselves why”, says Juliet Gellatley, Director of Viva!
“It will continue relentlessly - 2.4 million ‘healthy’
animals every day of the year in the UK, long after foot and
mouth has disappeared. Slaughter for foot and mouth or
slaughter for food - it makes little difference to the
victims. If people object to the killing of animals, there’s
only one answer - stop eating them. We know that many are
already considering this option and this campaign will help
them to make the change.”
Anyone contacting Viva! will be sent a free ‘Go Veggie’ pack
which will include recipes and tips on shopping, cooking and
eating out. Also available is a range of guides on all the
vegetarian topics including health, nutrition, food
poisoning and genetic engineering. Celebrities supporting
the campaign include Paul McCartney, Hayley Mills, Pam
Ferris, Benjamin Zephaniah, Joanna Lumley and Michael
Mansfield QC.
“The real irony is that on Britain’s filthy factory farms
there are many diseases far more serious than foot and mouth
and even new diseases are beginning to appear”, says Ms
Gellatley. “Disease, virulent infections and deadly,
antibiotic-resistant superbugs are now part of the system
and increasingly pose a serious threat to humans. Instead
of crocodile tears and hypocrisy, Viva! is offering a way
forward which provides genuine protection for humans and
animals alike!”
For
further information on Foot and Mouth, visit the UK site of
Viva!
For further information; footage of Britain’s factory farms;
photos; details of demonstrations: contact Juliet
Gellatley, Becky Smith or Kat Koukourakis on + 1273
777688.
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