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August 28, 2002 - For more information: lauren Ornelas, 530/759-8482

Videofootage Available

International Group Accuses Adidas of "Killing for Kicks"
Boycott of Adidas called until they stop funding kangaroo massacre

Portland...International animal organization Viva! is kicking off a global boycott of Adidas by coordinating an international day of action against the sporting goods company due to its subsidizing the slaughter of millions of kangaroos whose skins are used for making soccer cleats. Events are scheduled in Portland, Oregon on Friday, August 30, 2002 and Saturday, August 31, 2002.

On Friday, August 30, at 10:30 a.m. at the Adidas USA Headquarters (5055 N. Greeley Ave), activists will present Adidas with a harrowing new video called Killing for Kicks, which highlights the role the sporting goods companies play in the slaughter of millions of kangaroos and their babies.

On Saturday, August 31, Viva! is sponsoring an international day of action against Adidas. The event in Portland begins at noon at 5020 NE Martin Luther King Boulevard. This event is taking place in conjunction with other protests in several locations around the world.

This year alone, seven million adult kangaroos will be shot to supply the kangaroo leather industry - the largest massacre of land animals on the planet. Adidas is the industry's biggest customer, making their Predator cleats, and others, out of kangaroo skin. Viva! supporters across the USA and as far away as Zimbabwe, the UK, and Australia will be staging demos outside sports shops stocking Adidas goods and urging shoppers to boycott all Adidas products until they stop using kangaroo leather. Adidas holds 70 percent of the market for professional soccer cleats.

"Adidas is in effect saying they approve of the bludgeoning of baby kangaroos in order to use kangaroo leather for their products," said lauren Ornelas, US Campaigns Director for Viva!USA.

Killing for Kicks shows hunters in Australia plundering the outback, viciously killing kangaroos to supply the kangaroo leather industry. Horrifying scenes show how kangaroos are hunted in the dead of night, shot, quite often in the throat, hoisted on to a metal hook on the back of a truck and left hanging upside down to die slow, lingering deaths. Captured on film is the gruesome fate of the million or more baby 'joeys', not accounted for in the official quota, who are dragged from their dying mothers' pouches and killed by being stamped on, hit repeatedly, or decapitated. Official figures also exclude millions of orphaned 'roos' who, too young to fend for themselves, hop off terrified into the night to die of starvation or neglect.

Viva!USA has contacted Adidas USA about this issue and has not received a response. Viva! is an international campaigning organization with its USA headquarters based in California. The video and a report on the industry will be available to the media at the event or by going to www.savethekangaroo.com.