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For Immediate Release - December 18, 2002

Contact: lauren Ornelas 530/759-8482 - Undercover videofootage & photos available

Save the Little Piggies from Market This Christmas

70 events to take place around country

Davis, CA…Shoppers picking up their holiday hams at Honeybaked Ham stores will receive something extra this year – a glimpse into the lives of the animals that are to become their dinner.

Cities involved include: Anchorage; San Francisco, Sacramento & Hollywood, CA; Denver; Gainesville, Orlando, FL; Atlanta; Honolulu; Chicago; Lawrence, KS; Louisville, KY; Baltimore, MD; Jamaica Plain, MA; Troy, MI; Toms River, NJ; Brooklyn, Long Island, NY; Portland, OR; Alexandria, VA; Seattle; Friendship, WI and many more.

"Our purpose is to give people an understanding of the suffering these animals must endure and to encourage them to consider animal-free options to ham for their holiday dinner," said lauren Ornelas, spokesperson for Viva!

The events are part of a national campaign that follows a large-scale investigation of pig farming conducted by Viva!, an international animal rights organization that promotes vegetarianism. Viva!'s video footage shows pigs crammed in filthy indoor units. Mother pigs are pinned down in metal racks, unable to turn or stand, with their nipples exposed for their piglets to nurse. The video documents sick pigs tossed into the aisles like trash to die -- some still alive but unable to reach food or water.

"We hope people will choose a holiday of peace and kindness rather than supporting suffering and death," Ornelas stated. "Pigs by nature are gentle, intelligent beings. We are asking people to face the animals' suffering and extend the holiday spirit of peace and compassion to all living creatures."

"Items such as Tofurkey and the UnTurkey serve as delicious centerpieces for holidays meals. Gimme Lean Sausage and SmartBacon are great for Christmas Breakfast. And SoyChorizo works for those who want to replace the typical mexican dish, chorizo, said Ornelas."

Viva!'s USA headquarters is in Davis, CA. Video and an extensive report on Viva!'s investigation of the factory farming of pigs can be seen at www.vivausa.org or copies can be obtained by contacting Viva! at (530) 759-8482 or info@vivausa.org.

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