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r Immediate Release:
February 19, 2003

For more information contact:
lauren Ornelas 530/759-8482

Hopping Mad "Kangaroo" to Attend Power Breakfast
Adidas President to receive early morning wake up call


Portland, OR. Activists and an angry "kangaroo" plan to confront Ross McMullin, President of Adidas Salomon at the Business Journals' Power Breakfast on Thursday, February 20. Campaigners from animal rights organizations Viva! and In Defense of Animals will be there to highlight Adidas's involvement in kangaroo slaughter. Adidas is the biggest buyer of kangaroo skins in the world, using them to make soccer cleats.

When: Thursday, February 20 8:15AM
Location: 309 Southwest Broadway, Portland (The Benson Hotel)

"Mr. McMullin is a respected businessman. We hope he is also an ethical businessman and will be interested in doing what he can to stop the bloody massacre of kangaroos in Australia," said lauren Ornelas, US Campaigns Director of Viva!USA, "His company is fueling the death of millions of kangaroos, including the baby kangaroos who are killed by decapitation or bludgeoning. Adidas can and must stop using kangaroos skins and switch to synthetic materials."

Each year, hunters are licensed to shoot millions of adult kangaroos for their meat and skins. Baby 'joeys' - worthless to the industry - are ripped from their dead mothers' pouches and bludgeoned, decapitated, or simply abandoned to die of starvation. Australia is currently in the midst of one of the worst droughts on record. As bush fires rage across the country, decimating kangaroo numbers, the kangaroo industry continues to shoot millions more.

The Kangaroo Industry Association of Australia recently confirmed the link between sports shoe manufacturers and the kangaroo massacre by stating: "This [soccer cleat] industry is vital to the kangaroo industry. Without it underpinning kangaroo skin prices the entire industry would be at risk."

With 70% of the market for professional soccer cleats, Adidas is the driving force behind the slaughter. Despite the fact that rival sporting goods company Nike produces a 100% synthetic soccer cleat worn by Ronaldo, the world's number one soccer player, and a range of cleats made from synthetic "kangaroo skin" worn by other world class players, Adidas insists on using real kangaroo skin to make several models of sports shoe, including the Predator.


Hundreds of events have taken place around the world since the campaign began in August 2002.

For further information on this campaign and to view pictures of kangaroo hunting, go to www.savethekangaroo.com.

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