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For immediate release:
October 5, 2003

For more information:
lauren Ornelas 530/848-4021
Matt Rossell 503/890-5151

Adidas Exposed!
Activists Streak at World Cup Game

Portland—In an attempt to get under the skin of sports giant Adidas, two animal advocates streaked across the soccer field today at the Women’s World Cup soccer tournament carrying a banner stating, “Adidas kills kangaroos.”

“If exposing our skin is what we have to do in order to help save the skins of millions of kangaroos in Australia who are cruelly killed just to make soccer, shoe then we will,” said Meg Vogt a local soccer player and animal lover. “Adidas has been exposed for participating in this massacre.”

Viva! activists have protested in every city where the World Cup games have taken place to expose Adidas' part in the kangaroo massacre.

“Why destroy wildlife in order to make a shoe? There is simply no excuse. Especially when you consider that there are several synthetic alternatives available to make sports shoes that do not involve killing animals,” said Connie Durkee a local roo lover.

“Australian law allows the bludgeoning of baby kangaroos after they have been torn from their mothers pouches," said lauren Ornelas, US Campaigns Director Viva!USA.

With 70% of the market for professional soccer cleats, Adidas is a driving force behind the slaughter. Synthetic materials are currently available to make soccer cleats, and many companies use them - including Adidas.

In May 2003, the California-based animal rights group Viva!USA filed a lawsuit against Adidas based on California Penal Code § 653o, which states that the body parts or products of kangaroos cannot be imported or sold in the state.

In Defense of Animals is a national non-profit organization based California with an office in Portland.

Viva!, an international organization with its USA headquarters in Davis,CA, is organizing a global campaign against Adidas’ use of kangaroo skins. For more information, including a copy of the legal complaint and video of the hunting, go to www.savethekangaroo.com.

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