Viva! USA
P.O. Box 4398
Davis, CA 95617

Tel: 530/759-viva (8482)
Fax: 530/759-8487


Paul McCartney filmed a message especially for the launch of Viva! USA.

Paul says:

"Hi, this is Paul McCartney here. Thereís a whole lot of things wrong with our planet at the moment. We hear a lot of words from big business and from governments but they donít seem to do much about it. Well, you yourself can do something about it.

You can help the environment, you can help to end cruelty to animals and you can improve your own health. All you gotta do is go vegetarian, thatís all you need to do. So think about it, itís a great idea.

Viva! started in the UK a few years ago with absolutely nothing, but already theyíve had big impact. Theyíve stopped the sales of exotic meats like kangaroo and crocodile, theyíve also exposed conditions in factory farms, showing how pigs and ducks, for instance, are raised and also theyíve helped to educate kids about how they can improve their diets and therefore improve their own health. So itís a great idea, itís an idea based on compassion and wisdom and itís one that you can join us in too.

This is the message that Viva! is bringing to the USA. Itís not a new message, itís centuries old but itís never been more needed than now. Itís all about compassion and whatís wrong with compassion? This is what Viva!ís been getting through in the UK but we all know that if weíre going to have a global solution to sort this world out, changes have got to happen here in the US of A - so get to it dude, go veggie!"


Paul has been a vegetarian for 20 years. For a detailed interview with him by Viva!'s founder, Juliet Gellatley, click here.