P.O. Box 4398
Davis, CA 95617
Tel: 530/759-viva (8482)
Paul McCartney filmed a
message especially for the launch of Viva!
"Hi, this is Paul
McCartney here. Thereís a whole lot of things wrong
with our planet at the moment. We hear a lot of
words from big business and from governments but
they donít seem to do much about it. Well, you
yourself can do something about it.
You can help the
environment, you can help to end cruelty to animals
and you can improve your own health. All you gotta
do is go vegetarian, thatís all you need to do. So
think about it, itís a great idea.
Viva! started in the UK a few years
ago with absolutely nothing, but already theyíve had big impact.
Theyíve stopped the sales of exotic meats like kangaroo and crocodile,
theyíve also exposed conditions in factory farms, showing how
pigs and ducks, for instance, are raised and also theyíve helped
to educate kids about how they can improve their diets and therefore
improve their own health. So itís a great idea, itís an idea based
on compassion and wisdom and itís one that you can join us in
This is the message
that Viva! is bringing to the USA. Itís not a new
message, itís centuries old but itís never been
more needed than now. Itís all about compassion and
whatís wrong with compassion? This is what Viva!ís
been getting through in the UK but we all know that
if weíre going to have a global solution to sort
this world out, changes have got to happen here in
the US of A - so get to it dude, go veggie!"
Paul has been a
vegetarian for 20 years. For a detailed interview
with him by Viva!'s founder, Juliet Gellatley,