Serving vegan ice cream to the
Ice cream sandwiches are great to hand out - easy to deal with and people love
them, but they do tend to melt quickly. So if you buy these, hand
them out right away.
Don't Forget the Scoops!
For serving the actual soy ice cream, you can buy little cups and
spoons, or cones, or waffle bowls. We break up the waffle cones and
put the ice cream on top.
Keep It Clean
Wear plastic (or rubber) gloves. We also keep a container half filled
with water to rinse off the scoops so they would not get too sticky.
And Keep it Cool..
The most difficult part is keeping the soy cream cold. Some
groups use dry ice in the bottom of a cooler. For the launch of our
campaign at the California State Capitol, we were unable to use dry
ice so we left the ice cream in the freezer until right before the
event. We then put the ice cream in coolers with ice. We left the
ice in the plastic bags it came in or put it in
small sealable bags to prevent the melting ice from weakening
the ice cream containers.Even when we hit 112 degrees in Sacramento,
it took about 2 hours for the ice cream to really start to melt.
Keep in mind that you will probably only be out for an hour
or so. At first, people may be timid about coming trying it, but
after noticing all of the smiling faces and hearing the positive
comments, more people will come over.
Read the positive feedback below from people who have participated!
Where To Go
Picking a good location with plenty of foot traffic is important.
We suggest a Baskin Robbins or Ben & Jerry's location in
a busy area. We set up our tables near the front entrance to
catch customers as they enter the store. If you can't get close,
be sure to have signs letting people know that you have free vegan
ice cream to draw them to you. Signs might say "Free ice
cream," "Try Soy Ice Cream," or "Save a Cow
- Try Vegan Ice Cream."
If you decide you want to have the media come out for your event,
let us know. We would be happy to help!
Media coverage in the past has been favorable with articles mentioning
animal cruelty as the reason we want to encourage people to eat vegan
Viva! is happy to supply you with materials - just let us know what
you need! (firstname.lastname@example.org) We would also love photos to share
"…the soy cream giveaway was a HUGE success! We gave away 60
cones in less than an hour, and everyone loved them!" -New
"We encouraged everyone who sampled the [vegan] ice cream
to contact Baskin Robbins and Ben and Jerry's. We had a really good
time and everyone felt that it was a fun and positive event. We
hope to do it again soon!" -Atlanta,
"A bus driver sent a passenger to pick up two servings
for himself…People were amazed at how delicious non-dairy
ice cream can be." -Texas
"Almost a full gallon of frozen soy was given out in
total. Every recipient (including 2 Baskin Robbins employees) enjoyed
their soy, and no animals suffered for these free frozen treats." -Hawaii
"The demo went great!!! Some of the responses were, ‘it
doesn't taste any different,’ and ‘I never knew they
made ice cream out of soy.’" -Minneapolis,
"We did not hear one negative comment. Even Ben &
Jerry customers thought it was great that we were there…When
we told people that we were trying to get B&J's and Baskin &
Robbins to carry vegan ice cream, many [people] said, ‘They