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Save the kangaroo

International Day of Action

Dear Friends,


The kangaroo killing industry supplies leather for soccer cleats, handbags and baseball mitts, which is fueling the slaughter of millions of kangaroos and their babies every year. 6.9 million kangaroos will be shot this year - it is the biggest wildlife massacre in the world and it must be stopped.

We are targeting companies using kangaroo skin one at a time, (just as Viva!UK did successfully with supermarkets stocking kangaroo meat that have now stopped), until we have wiped out this sickening trade. Our first target is Adidas and their 'Predator' shoe. Adidas is far and away the leader in 'premier' soccer cleats, with 70 percent of the market worldwide.

Viva! in England wrote to Adidas outlining our concerns about their use of kangaroo skin and received a nauseating standard letter claiming to care about 'humane harvesting' which regurgitated the Kangaroo Industry Association's propaganda about population control. We have written back to Adidas contesting the points made in their letter and requested a meeting with them, but so far they have not replied. It's time for us to step up the campaign and make them take notice!

In the USA, we have sent a letter to the Adidas CEO in Portland with a copy of a video of how these gentle animals are slaughtered in the wild.

We're going to take the campaign to the streets and urge shoppers not to buy Adidas products until they cease their part in the largest wildlife massacre in the world.

Here in the USA we will have leaflets, and postcards to send to Adidas exposing them as a driving force behind an industry which bludgeons millions of young joeys to death every year.

Day of Action

In the USA and the UK, we will be holding an Adidas Day of Action on Saturday, February 8th 2003. Activists will hold protests outside malls and stores which stock Adidas soccer cleats and urge shoppers to boycott all Adidas products as long as they use kangaroo skin. Events will also take place in Australia, Poland and other European countries.

Speak out for the kangaroos, by organizing an event in your town. Contact us for a free packet. ( and click here for further information.

It is vital to the survival of kangaroos that we stop the trade in their skins, especially for the manufacturing of soccer cleats. According to Australia's leading tanners of kangaroo leather, Parker Tanning, manufacturers prefer to use the largest skins to make athletic footwear. These skins come from the large red males who take 10 years to reach alpha status and are being continually massacred so few survive to pass on their superior genes to the next generation. This means that smaller, weaker and younger males are left to breed with the females, producing offspring who are less likely to survive a major drought or other natural disasters. We must reverse this trend before a major disaster strikes and Australia's kangaroos are wiped out!

It is frightening that leather suppliers are complaining that there are few large red males left in Australia. Skins are getting smaller and smaller as they now shoot juveniles.

For more information on this campaign, please see

For the animals,

lauren Ornelas
US Campaigns Director - Viva!USA

PS Many top manufacturers now make hi-tech, hi-performance synthetic soccer cleats for professionals without the use of any animal products. Please help us show Adidas that we won't allow them to kick the kangaroo into extinction.



Click here to download our flyer (pdf)

Click here to read our Kangaroo Leather factsheet (pdf)

Click here to download our Petition (pdf)